Roxy Biotherm

You spend 100 days a year riding powder, chairlifts, and simply enjoying everything that winter offers. And what do you have to show for it? Well, besides a sweet goggle tan, burly quads, and a permanently affixed “powder grin?” Chances are you’ve probably got some dry, cracked skin to go along with that wicked goggle tan that you like to show off so much. All the more reason to check out a new offering in the form of Roxy Biotherm winter clothing.

Roxy Biotherm She could have used some Biotherm

 

For the first time ever, thanks to Roxy and Biotherm, now you can get all the great parts of winter you already love, while still keeping your face moisturized and happy. That’s because Roxy has added Biotherm moisturizing elements to its line of skiwear for the upcoming season.

If you’re into skiing or riding, you likely know Roxy as a manufacturer or great women’s clothing and equipment. And, if you like keeping your face moisturized, you likely know Biotherm as a leader in that industry as well. So, what could they be doing together, you ask? Together they’ve created a line of winter gear and clothing that will change the way your face thinks about winter.

Now, before you go picturing a scarf smeared with goopy face cream, rest assured that it’s much more cleverly done than that. It starts with a blend of shea butter and apricot oil that is combined with an anti-irritation Marine-Christe extract. A process called microencapsulation is then used to encase those hydrating substances in miniature capsules. The microscopic capsules are then inserted into the fabric.

 

Roxy Biotherm Microcapsule -> Fabric Insertion -> Final Product

 

Once this process is complete, it’s time for the clothing to find its home, you. Luckily, from your side of things as the consumer, there’s really not much going on that changes. You’re still getting a comfortable, functional piece of skiwear to help you enjoy the winter. The difference comes when you start to wear the garment. As the infused fabric comes in contact with the skin, the micro particles break, progressively releasing their formula.

The hydrating formula does a few things at this point. The first thing it does is to create a protective layer over your skin, helping to shield it from the effects of the dry, cold winds that tend to blow when you’re out on the slopes. Secondly, this protective layer actually soaks into your skin, hydrating it the same way that applying moisturizer does normally, except this time it’s doing it while you’re skiing. Hard to beat that, huh?