Our passions

Owners & Founder 

Owners, Buyers, Chief Tuner, Merchandiser, Restroom Cleaner, Board of Complaints. Let us know if we can help!  Snow, Red Dirt & Granite Chief, our passions!

We work in our stores full time, active on the selling floor and mingling with clients. Many of them have become good friends. We know every trail, every mountain bike ride, all of the special nuances of the Valley, Truckee and North Tahoe.

The question of how we can work, live and play together gets asked constantly. Over the years we've come to know each other's strengths. We have our separate duties at Granite Chief. Herb takes on the hardgoods department, rental & demos, and booting fitting. Treas is responsible for softgoods, merchandising and store presentation. We work together on marketing and general administration. That strategy not only works for us at Granite Chief but in our personal relationship as well. Treas remembers birthdays, Herb shovels snow.