Fall In the Mountains from Granite Chief Ski Center on Vimeo.


Granite Chief has the largest selection of mountain sportswear at Lake Tahoe. Featured brands are Marmot, Outdoor Research, Toad & Co, Billabong, FlyLow, Forsake, Prana and more. Beautifully displayed merchandise for your convenience. We pride ourselves on providing products that reflect the Tahoe mountain lifestyle.

Watch out everybody, after 67 years Warren Miller has returned and is dropping his new masterpiece, “Here, There, and Everywhere”.   After all these years, his travels across the globe continue to impress viewers, and raise the stoke level for the upcoming winter.  So, buckle up and get ready to take a freeski adventure with some the industy’s veterans as they conquer storied slopes and find hidden stashes.

Read the rest of this entry »

Atlas Snowshoes | Peak Series

19 September 2016

Think all snowshoes are built the same? Well think again. Atlas Snowshoes are designed with different purposes, and choosing the right ones can be crucial to your success. Whether you’re headed out for days on end, or just want to take Fido for a stroll, Atlas has a snowshoe designed to make the most of your time spent tromping around. Sometimes the best way to get a feel for these things is to put your hands right on the snowshoes themselves. If that sounds like you, then come right down to Granite Chief and let our expert staff help you decide which snoeshoes are right for you.



Atlas Snowshoes at work

Tight Loose - Squaw Valley premiere

Ah, shoulder season. All the tell-tale signs are in evidence around Tahoe and Truckee right now. Once again our roads are (relatively) free of traffic, the leaves turn to orange, the trails turn to mud, and maybe, just maybe you can start to see a light dusting on the tops of some of the peaks. For many of us, and most of the staff here at Granite Chief, shoulder season also means the start of ski movie season.

A great way to kick things off this ski movie season is with Teton Gravity Research’s newest offering, Tight Loose, premiering on September 24th at Squaw Valley. As if the release of TGR’s latest ski porn wasn’t enough reason to get excited, this happens to be its 21st birthday as well. In the world of ski-bumming, the 21st is generally more to be celebrated than the 20th anniversary of anything. So you can bet this is going to be a good one.

Like many ski movies, Tight Loose will feature amazing riding from all over the world. However, because this one is special, Teton Gravity brought together a huge roster of athletes from its 21-year run for a massive reunion-style shred of the Palisades! That’s right, you can watch all your favorite skiers tearing up your favorite mountain, while you sit just below that same mountain! It doesn’t get more meta than that.

The Squaw Valley premiere is happening on Saturday, September 24th at the KT Base Bar. The doors open at 6pm and the movie starts right around sunset. Don’t wait until the day of to buy your tickets though. Come by Granite Chief and get $10 pre-sale tickets, rather than the $15 at the event. Talk about a win/win!

If you haven’t yet, check out the trailer for Tight Loose HERE. You can also get more info by checking out the Facebook event page HERE.

Tight Loose – A defining phrase for any athlete that has skied for Teton Gravity over the past 21 years. Find out exactly what it means to live life with this in mind.

The 21st year of a ski bum’s life is an important milestone. No more fake IDs needed to partake in the apres scene, you instantly become full of sage advice ready to be imparted unto the youngsters, and hey, now you can finally stop having your parents pay for your can insurance. Y’know, assuming you have a functioning vehicle that’s worth insuring.

tight loose

Well, Teton Gravity Research is celebrating its 21st year of making movies as well and, though not quite the same, it’s no less a momentous occasion. For the past 21 years the TGR athletes have lived and played by the phrase “tight loose.” Follow along in the latest installment from Teton Gravity as they explore just what it means to live by this code.

The above trailer gives you a brief glimpse into what should be the best movie yet from these wizards of snow.

Even though making a high-quality water treatment device may not be easy to perfect, MSR has sure been close. Working together at a single location in Seattle, Washington, MSR’s engineers and scientist are able to work together, allowing employees to communicate effectively throughout the entire process of designing, manufacturing, and testing their devices. By working closely employees can make sure their product is made to its highest quality. By having a lab where MSR’s scientists are able to grow their own viruses and bacteria, they are able to thoroughly test all their water treatment devices, so they can be sure their products are able to filter water and meet the scientific standards for clean drinking water.

Is it too early to start dreaming about winter and the ensuing ski films from production companies we love, such as MSP films? Heck no! Check out the latest offering from MSP with this trailer for the new Ruin and Rose. But just a heads-up, you’re GOING to start having some serious winter daydreams. Don’t say we didn’t warn you!

When you’re planning food for a backpacking trip, there’s a fine line between packing too much, and packing too little. When you’re out on the trail, every ounce counts, and over packing food for your trip will be sure to weigh you down. And if you happen to pack too little? Well… you’ll end up a tired, hungry hiker and find yourself hoping your friend has a little extra to spare (Note: Sharing limited food rations may cause tension on the trail). Make sure you stay nourished on the trail, before you head out on your next backpacking adventure, be sure to plan your meals ahead of time and to help reduce your pack’s weight, and bring no more than two pounds of food a day. Here are some helpful tips on to appropriately plan food for a 5-day backpacking trip.

With over 40 years of experience making packs, there’s no doubt Osprey is a leader in the game. While Osprey’s continually critiquing their packs and focusing on how they can improve them, their focus remains the same. They’re always asking questions such as how can they make a pack even more durable and more lightweight? Or what about creating a more comfortable pack with a better design, but one that still looks sexy? Read the rest of this entry »

What is The Bob Graham? It’s Sixty-six miles of fell running up to 42 of the highest peaks in the English Lake District. The Catch? It must be ran in under 24 hours. Follow Ricky Lightfoot in Salomon Running TV’s 7th installment of their 5th season, The Bob Graham, as he attempts to follow in the footsteps on the legend and finish the run in under 24 hours. Following Bob Graham’s attempt in 1932, just over 1950 runners have been able to finish this legendary feat in the allotted time.

It just might be the toughest 5k on the planet. Every year on the 4th of July a group of dedicated runners, crazies, and a combination thereof gather in Seward, Alaska for the annual Mountain Marathon. The Mountain Marathon is as rugged as the mountains of Alaska themselves, combining steep uphills, treacherous downhills, and every type of obstacle you can imagine. Check it out and see for yourself what makes this annual tradition so special.

Every year hundreds of hikers attempt the Pacific Trest Trail, a daunting 2,600 mile trek that stretches from the Mexican border all the way to Canada. It’s grueling, disheartening at times, and can seem downright silly. Luckily, there are people out there who make it their goal to help those attempting this heroic feat. Among hiking circles, they are known as PCT Trail Angels. This is their story.