The future of backpacking is here, in the form of the Coper Spur UL mtnGLO Tent from Big Agnes. Say goodbye to blinding headlamps and poorly positioned headlamps, now you enjoy the convenience of LED light strands built directly into your ultra-light tent. Seem like something you need in your life? Well, you’re in luck! Visit our website and get your own Copper Spur UL mtnGLO Tent.

asics

The melting of snow, more sunny days, realizing you can’t hide under a bulky sweater anymore. Springtime means many different things to many different people. For many of us, it’s a chance to lace up some new kicks and hit the trails before the heat of summer really sets in. Then of course, there’s the age-old question, just which shoes are right for you? This season at Granite Chief we’ve got some great Asics to fit your needs, no matter what type of running you’re into.

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climbing

Well, it’s finally that time of year. The time of year when we, reluctantly, hang up our skis and head out to find some sunbaked rocks to play on instead. After you bring your skis into Granite Chief to get them set up with storage wax, stick around and check out our selection of climbing gear that has recently arrived. And hey, if you’re feeling saucy check out the paddleboards while you’re at it too!

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Spring has sprung, as they say, and it’s time to get out and appreciate all that Tahoe has to offer in the spring and summer. While many, ourselves included, are still dreaming of corn runs and early groomer laps, for plenty of people spring means a time to get out and enjoy the water. No matter which camp you find yourself in, Granite Chief has the goods to satisfy your summer cravings.

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When it comes to changing the sport of skiing as we know it, few companies can boast as much credit as Rossignol. With next season’s skis, Rossignol has really stepped up their game. We’re not going to sit here and tell you they’ve changed skiing forever, we’ll let you, the consumer, judge things for yourself.

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pct4

It’s almost April, which means birds chirping, people being fooled and, perhaps most importantly, the start of the hiking season on the Pacific Crest Trail! (PCT) Traditionally, there has been a kick-off party for those planning to hike the PCT that takes place at the beginning of April. Unfortunately, that has been canceled for this year due to various reasons. However, that doesn’t mean that plenty of people, thousands in fact, won’t be attempting this arduous journey. Nor should you let yourself be deterred from what is sure to be an epic undertaking.

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After speaking with Flylow owner and founder Dan Abrams, it was only logical that we seek out the past-Granite Chief employee, and current designer of all things cool, Brit White. We caught up with her at Flylow’s Tahoe office and chatted about what got her into the industry, growing up in Truckee, and where things go from here.

Hard at work

You used to work for Granite Chief. When was that, and how did you like it?

Gosh, I was in high school, I want to say it was my sophomore year. It was fun. My dad helped remodel that building. I’ve known people there, that are still there, forever. It was kind of like family. It was really fun working in a ski shop. Some of my buddies worked in the tuning area. It was a classic ski kid job.

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On a sunny morning at Alpine Meadows a few days ago I caught up with Dan Abrams, one of the owners and founders of Flylow, one of the hottest up and coming brands in the ski-clothing industry. Over hot laps, windy chairlift rides, and plenty of sunshine we talked about starting his own company, the difficulties of staying original in an ever-changing industry, and where he sees things going from here. Check out below for my full interview with Dan.

flylow-ski-gear

You started Flylow 10 years ago, at the time, did you see it turning into what it is today?

No. I mean, I think ignorance is bliss, especially when I look back and I realize I was challenging Marmot, and The North Face, and these huge companies. I guess, I didn’t even know that this was possible, because it’s such a product-driven thing. I thought that, you know, worst-case scenario I could build my resume. Maybe I could be a sales rep or something, go to work for Patagonia. In the end, it worked out fantastic.

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altra-running-shoe-toe-box

When you look at a pair of Altra shoes it’s immediately apparent that something different is going on here. I’ll be honest, when I first saw them I thought they were funky-looking and perhaps a bit strange. Then I started reading about them and finding out why they looked the way they did. And, a good amount of reading and wearing them later, I’m a convert. And you will be too.

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speak-japanese-and-shit

Planning a ski trip to the Land of the Rising Sun in the near future? Like reading hilarious tips, anecdotes, and general silliness? Need something to make your friends laugh and spruce up your overall coffee-table game? Well, if you answered yes to any of those questions, then have I got the book for you! Speak Japanese and Sh*t is the first installment in the Talk Good Travel Series from Tahoe City-based author Erinna McCarthy.

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logow

 

Thanks to everyone who came out to Know Before You Go at Granite Chief on Saturday and helped to make it such a success. Our great reps were there showing off all the new hotness in backcountry safety gear, and our wonderful staff were there slinging food and drinks, helping set the tone for a great evening.

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wish-shwood-sunglasses-3

I know it’s winter, and sunglasses are probably the last thing on anyone’s mind. But, with the great stuff coming out of the Portland-based company Shwood, perhaps it’s time you took another look.

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