Fall In the Mountains from Granite Chief Ski Center on Vimeo.


Granite Chief has the largest selection of mountain sportswear at Lake Tahoe. Featured brands are Marmot, Outdoor Research, Toad & Co, Billabong, FlyLow, Forsake, Prana and more. Beautifully displayed merchandise for your convenience. We pride ourselves on providing products that reflect the Tahoe mountain lifestyle.

Views of Lake Tahoe from Heavenly Ski Resort are unrivaled across the region.

Views of Lake Tahoe from Heavenly Ski Resort are unrivaled across the region. Travis Wise

Winter is coming! Recent dustings of snow on Tahoe’s peaks this fall have had skiers and snowboarders alike salivating over the thought of hitting the slopes. An obsessed few (you know who you are) have probably already strapped into their snowboards or clicked into their skis on the living room carpet, doing mini hops around the room while coming dangerously close to destroying the coffee table.

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Watch out everybody, after 67 years Warren Miller has returned and is dropping his new masterpiece, “Here, There, and Everywhere”.   After all these years, his travels across the globe continue to impress viewers, and raise the stoke level for the upcoming winter.  So, buckle up and get ready to take a freeski adventure with some the industy’s veterans as they conquer storied slopes and find hidden stashes.

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Roxy Biotherm

You spend 100 days a year riding powder, chairlifts, and simply enjoying everything that winter offers. And what do you have to show for it? Well, besides a sweet goggle tan, burly quads, and a permanently affixed “powder grin?” Chances are you’ve probably got some dry, cracked skin to go along with that wicked goggle tan that you like to show off so much. All the more reason to check out a new offering in the form of Roxy Biotherm winter clothing.

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fallen leaf lake, tahoe tahoe

Fallen Leaf Lake, Lake Tahoe. Mitchel Jones

Every summer, scores of visitors and locals flock to the shoreline of Lake Tahoe, beckoned by wide sandy beaches, abundantly clear skies, and 39 trillion gallons of crystal alpine lake water to beat the summer heat. No one can blame these beachgoers for taking in the ground level view of one of the largest alpine lakes in the world. But when it comes to appreciating the beauty of the lake, some folks can’t get enough of the views from peak bagging.

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Lake Tahoe is full of scenic spots for stargazing. Bob Duffy

Lake Tahoe is full of scenic spots for stargazing. Bob Duffy

Every year, the annual Perseid meteor shower blazes above the Lake Tahoe night sky, dazzling ardent astronomers and casual observers alike. Fleeting though it may be, this phenomena always seems to spark a renewed interest in Lake Tahoe’s stargazing scene. When the sun dips below the Pacific Crest and the last light from dusk fades in the evening, the stars in Tahoe put on a free show unlike any other in the region.

With between 250 and 300 days of sunshine annually, Tahoe’s cloud-free night skies offer a crystal clear lens to astronomical wonders. Here, a quick guide to a few of the best places for stargazing in Lake Tahoe.

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Nothing says “winter’s right around the corner” like Granite Chief’s annual Jr. Ski Lease Days! This year our Jr. Ski Lease Days fall on the weekend of October 22nd and 23rd, just in time for that November snowfall. This is the best opportunity to get your youngsters geared up and ready to hit the slopes.


Lease brand new Volkl Junior Ledge Twin Tips mounted with Marker Bindings for only $155. Looking for boots too? We have brand new Lange RSJ Ski boots for the season starting at $75. Looking for something used? It’s only $115 to lease a Volkl Jr. Step Twin Tip Ski with a Marker binding for the season and used Lange RSJ ski Boots start at just $60. You can also lease used Rossignol skis for $85.00, boots for $45, or you can lease a used Rossignol package for just $109!

Atlas Snowshoes | Peak Series

19 September 2016

Think all snowshoes are built the same? Well think again. Atlas Snowshoes are designed with different purposes, and choosing the right ones can be crucial to your success. Whether you’re headed out for days on end, or just want to take Fido for a stroll, Atlas has a snowshoe designed to make the most of your time spent tromping around. Sometimes the best way to get a feel for these things is to put your hands right on the snowshoes themselves. If that sounds like you, then come right down to Granite Chief and let our expert staff help you decide which snoeshoes are right for you.



Atlas Snowshoes at work

Tight Loose - Squaw Valley premiere

Ah, shoulder season. All the tell-tale signs are in evidence around Tahoe and Truckee right now. Once again our roads are (relatively) free of traffic, the leaves turn to orange, the trails turn to mud, and maybe, just maybe you can start to see a light dusting on the tops of some of the peaks. For many of us, and most of the staff here at Granite Chief, shoulder season also means the start of ski movie season.

A great way to kick things off this ski movie season is with Teton Gravity Research’s newest offering, Tight Loose, premiering on September 24th at Squaw Valley. As if the release of TGR’s latest ski porn wasn’t enough reason to get excited, this happens to be its 21st birthday as well. In the world of ski-bumming, the 21st is generally more to be celebrated than the 20th anniversary of anything. So you can bet this is going to be a good one.

Like many ski movies, Tight Loose will feature amazing riding from all over the world. However, because this one is special, Teton Gravity brought together a huge roster of athletes from its 21-year run for a massive reunion-style shred of the Palisades! That’s right, you can watch all your favorite skiers tearing up your favorite mountain, while you sit just below that same mountain! It doesn’t get more meta than that.

The Squaw Valley premiere is happening on Saturday, September 24th at the KT Base Bar. The doors open at 6pm and the movie starts right around sunset. Don’t wait until the day of to buy your tickets though. Come by Granite Chief and get $10 pre-sale tickets, rather than the $15 at the event. Talk about a win/win!

If you haven’t yet, check out the trailer for Tight Loose HERE. You can also get more info by checking out the Facebook event page HERE.

Team Day | Big Discounts!

13 September 2016

Team Day

Saturday, October 8th

2pm – 6pm

Team Day photo

Our annual Team Day here at Granite Chief is the best chance for ski team athletes and coaches to score deep discounts on gear for all types of skiing; racing, park & freestyle, as well as big mountain. Not to mention you’ll be able to snag free t-shirts, ski movies, and of course the infamous candy trunk!

Team Day at Granite Chief is your best chance to score sweet pre-season deals on skis, bindings, boots, poles, helmets, goggles, wax & tools, skiwear, and so much more!

Snag sweet deals on Volkl, Rossignol, Faction, Head, Armada, K2, Lange, Marker, Smith, Poc, Full Tilt, Swix, Dalbello, Leki, Salomon, Pret, Spyder, Flylow, Orage, Hestra, Tecnica, Blizzard, Tyrolia, plus many more!

There’s a new brand of ski adorning the wall here at Granite Chief, and there’s a decent chance you haven’t heard of it yet. That’s largely because Black Crows only launched in 2006 in France, and has only been in the US for the last couple seasons, on a limited basis for the most part. However, this year Granite Chief has decided to bring these great skis to the North Tahoe area for all you fine folks to enjoy.

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Farm Truck Food Fair

The Tahoe Food Hub and Granite Chief are hosting the 2nd annual Farm Truck Food Fair, September 15th from 4:30-8:30pm in the parking lot of Granite Chief Ski & Mountain Shop in Truckee. The event is a fundraiser for Tahoe Food Hub’s Farm to Market program that works to build a network of local farms to supply food to North Lake Tahoe.

Farm Truck Food Fair will feature a food court of food trucks to help celebrate local food and farmers. All food trucks will be serving food sourced from the Tahoe Food Hub and its small, family farms, all located within 150 miles. Dishing up the local tastes will be Squaw’s Mountain Roots Food Truck, Full Belly Deli, The Souper Wagon, and EATS Cooking (vegetarian options will be available). Local beers and wine will be available with proceeds benefiting the Tahoe Food Hub.

Purchase a $15 event pass in advance (also available at the door). The pass includes two raffle tickets, a drink token, and one small food plate from a food truck of your choice. For just $5 more, become a Hubster and a member of the Tahoe Food Hub. Entry is otherwise FREE but a $5 suggested donation is requested. Show your commitment for community supported agriculture and GET YOUR EVENT PASS TODAY

The event will feature live music from Sneaky Creatures, great food and drink, and raffle tickets for great prizes. And best of all, it supports a great cause! So come on down and show your support for all your friends and neighbors in the North Lake Tahoe region.

Check out the Facebook event page HERE for more info, and to purchase your event pass in advance.